Dear BSNL Family,
I extend my heartfelt gratitude to all of you and your team for your unwavering dedication and support over the last six months.
Together, we have achieved significant milestones, including the rollout of the 4G network, fast-tracking the Amended BharatNet Tender, and the launch of innovative services like IFTV (Intranet Fibre TV), National Roaming WiFi, and BiTV (Intranet TV on Mobile).
This, in addition to focussing on the basics – Network QoS, Customer Service and Sales – to protect our existing market share. And, addressing long pending HR issues with a human face.
These initiatives have significantly enhanced our service portfolio, strengthened our customer base, and reinforced BSNL’s commitment to technological excellence even while creating a positive and dynamic work environment in BSNL.
Looking ahead, I would like all to focus on the following five key initiatives for the next six months. This should be apart from improving QoE for customers and taking all steps for retention of customers by all circles.
I encourage CGMs to select and lead one or more of these projects to drive innovation and make BSNL a leader in delivering cutting-edge services:
- Security-as-a-Service
- Enterprise-Specific Services
- Digital Wallet and Payment Services
- IoT-Driven Home Applications
- AI-Powered Virtual Assistance for Customer Grievances
By taking ownership of these initiatives, we can deliver exceptional value to our customers, increase engagement, and strengthen BSNL’s position as a trusted and innovative telecom provider. Let us work together to make BSNL a source of pride for the nation once again.
Brief description/concept is shared below…
- Security-as-a-Service:Introduce subscription-based cybersecurity solutions, including anti-phishing, malware protection, and parental controls, to safeguard customer data and devices. Offer enterprise-level security packages tailored to businesses, enhancing data integrity and operational safety.
- Enterprise-Specific Services:Launch IoT solutions for inventory management, vehicle tracking, and smart manufacturing. Introduce high-speed Enterprise Data Packs and integrated collaboration tools for remote work, like video conferencing and document sharing, to attract SME and large-scale business customers.
- Digital Wallet and Payment Services: Develop an integrated telecom wallet to enable seamless bill payments, mobile recharges, and e-commerce transactions. Partner with fintech companies to offer microloans, credit facilities, and financial literacy tools for underserved populations.
- IoT-Driven Home Applications:Roll out smart home solutions such as IoT-enabled cameras, lights, and locks, along with home network security tools. Introduce energy monitoring services to help users track and optimize power consumption.
- Cloud Gaming and Music/Podcasts:Partner with cloud gaming platforms to provide subscription-based, high-speed gaming services. Offer exclusive access to music streaming and podcast platforms, including regional and niche content, to enhance entertainment options.
- AI-Powered Virtual Assistance for Customer Grievances:Deploy a multilingual AI chatbot for 24/7 customer support. The assistant will handle billing queries, plan recommendations, troubleshooting, and escalations efficiently, improving customer satisfaction and operational efficiency.)
Looking forward to excellent team work and inspirational efforts by all in the near future.
Ravi A Robert J.
CMD BSNL.
